TBO Media Ltd

Hi guys,

Just checked Bing.com this morning, and we are now listed in their index for our targeted keywords Page 2, position 15.

The work we have done for Google and Yahoo has been noticed by Bing, as the results above show. Bing uses a completely different algorithm, as you will notice you get different results when you search. Compared to Google, these results aren’t always as relevant, but Bing offers a few variations on getting different results (local, tabs, images etc).

So did we do anything radically different for Bing, this relatively new search engine? Well, no.

Despite some minor technical changes, the search engine optimisation for Bing is a standard process like the others. We can see Bing does like;

• Different Meta descriptions
• Relevant page titles
• Heading tags
• Lots of quality content

Taken from the Bing white paper released for webmasters; Bing goes onto explain:

Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design.

Best of all, the type of SEO work and tasks webmasters need to perform to be successful in Bing haven’t changed—all of the skills and knowledge that webmasters have invested in previously applies fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well.

That’s the word from Bing, and is good enough for us!